Intellectual Capital – Marketing Publications – Business Research
Robert Morison is a highly accomplished business researcher, writer, discussion leader, and management consultant. He is an expert in mindshare marketing – the development of original management guides, rapid assessment tools, and other forms of intellectual capital that complement and promote a company's products and services by capturing the interest of senior executives.
He has contributed to a wide variety of executive programs and worked with CIOs and other senior executives in hundreds of firms across industries to help them capitalize on the business potential of information technology, business analytics, and progressive management practices. From the Miscellany page: Lost Lessons of Business Reengineering #1 Technology's Role |
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