Intellectual Capital – Marketing Publications – Business Research
Robert Morison is a highly accomplished business researcher, writer, discussion leader, and management consultant. He has been leading breakthrough research for more than 30 years, collaborating with eminent academics, thought leaders, and management innovators. He has written on topics ranging from business innovation, reengineering, and analytics to workforce management, demographics, and retirement. He is an expert in mindshare marketing – the development of original management guides, rapid assessment tools, and other forms of intellectual capital that complement and promote a company's products and services by capturing the interest of senior executives.
Now in paperback! What Retirees Want by Ken Dychtwald, PhD, and Robert Morison
